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Innovation: Pinning from iPad magazines

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Maz, a startup that helps publishers design magazine apps for the iPad, recently launched a new feature to make it easier for readers to virtually cut out part of a page and share it to Pinterest, in addition to Twitter, Facebook and email.

“Cutting clips out of a physical magazine is ingrained so deeply in the culture of magazines, and until now that was completely lost when reading on the iPad,” Paul Canetti, co-founder of Maz and a former Apple designer, told Mashable. Clippings essentially gives readers a chance to indulge that urge to scrapbook on Pinterest.

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